Portfolio

What I'm Working On

Shawny Alison Creative (2025 - Present)

Currently working as a freelance community and social media strategist. I help indie studios, creative teams, tech companies, and small businesses build audiences, craft content, and connect meaningfully with their communities.

Recent projects include:

Social media strategy and backer communications for Hopetown, a Kickstarter-funded narrative RPG
Community management and engagement for Hopetown
Creating social media content and community engagement plans for a successful EdTech platform
Supporting brand voice, copywriting, and reputation management across social channels for a successful EdTech platform
Providing community, social media, and marketing support for a small indie studio for their first game

Available for new in-house, freelance, or contract work in community management, social media strategy, content writing, or accessibility consulting. Let’s chat

Where I've Been

Key Art for Luna Abyss showcasing various characters standing on a surface with a red glow behind them.

Bonsai Collective (June 2021 - March 2025)

Community & Social Media Manager | Luna Abyss

Previously I was a mid-level Social Media & Community Manager at Bonsai Collective working on our debut game Luna Abyss.

Led community and social strategy for Luna Abyss, an atmospheric narrative FPS. I managed our Discord and social platforms, revamped our content strategy (boosting engagement by 45%), and ran live events including developer Q&As and livestreams.

Other contributions included:

Recruiting and training a volunteer mod team
Supporting QA and feedback during community betas
Contributing to accessibility planning and studio production workflows
Leading community-facing efforts for events like GDC, Gamescom, PAX, and Steam Next Fest

Examples of my Work

Victories

Luna Abyss Announcement Trailer - Cross promotion on socials, IGN, PlayStation & Steam.

A screenshot of the Luna Abyss stream on the front page of Steam Next Fest.

Steam Next Fest 2023 - Cross promotion on socials alongside livestreams & front page Twitch collabs with 7 partnered streamers. Pre-recorded stream on a loop on Steam & live Q&A's & playthroughs with the dev team. Lead to a +150% Steam wishlist increase.

Luna Abyss Gameplay Trailer - Cross promotion on socials, IGN, PlayStation & Steam.

Luna Abyss "Incarcerate" Story Trailer - Cross promotion on socials, IGN, PlayStation & Steam.

Luna Abyss @ Save & Sound - Inc. collab with Lost in Cult for Luna Abyss Vinyl - Cross promotion with Lost in Cult on socials & Steam.

London Games Festival 2024 Official Selection - Demo playthrough with Q&A’s from the dev team.

A photo of 3 people on stage hosting a panel at a community managers event.

Invited to be a speaker at the Just About Community Collab event at Develop Brighton 2024.

A screenshot of the AlphaBetaGamer coverage of Luna Abyss' closed beta for the demo.

Coverage from AlphaBetaGamer that lead to a 300%+ increase in Discord server members & a 200% increase in sign-ups for our beta test.

A graphic showing the key art for Luna Abyss surrounded by award nominations and wins and quotes from journalists.

To date Luna Abyss has won 10 awards, been nominated for an additional 13 & Bonsai Collective have been the recipient of the UK Games Fund, the Epic Mega Grant, PlayStation Diversity Fund, DIT Internationalisation Fund & the UKIE Rising Star award.

A photograph of 4 people on stage holding a panel at Pocket Gamer Connects.

I was invited to host a panel at Pocket Gamer Connects London 2025 on Changing Game Dev Culture - One Dev At A Time. I was joined by other folks involved in Blind Burners to talk about why accessibility within the games industry for devs is important & why studios should ensure they’re accessible down to the software they choose!