Community & Social Media Strategist
Writer | Accessibility Consultant
Portfolio
What I'm Working On
Shawny Alison Creative (2025 - Present)
Currently working as a freelance community and social media strategist. I help indie studios, creative teams, tech companies, and small businesses build audiences, craft content, and connect meaningfully with their communities.
Recent projects include:
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Social media strategy and backer communications for Hopetown, a Kickstarter-funded narrative RPG
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Community management and engagement for Hopetown
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Creating social media content and community engagement plans for a successful EdTech platform
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Supporting brand voice, copywriting, and reputation management across social channels for a successful EdTech platform
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Providing community, social media, and marketing support for a small indie studio for their first game
Available for new in-house, freelance, or contract work in community management, social media strategy, content writing, or accessibility consulting. Let’s chat
Where I've Been
Bonsai Collective (June 2021 - March 2025)
Community & Social Media Manager | Luna Abyss
Previously I was a mid-level Social Media & Community Manager at Bonsai Collective working on our debut game Luna Abyss.
Led community and social strategy for Luna Abyss, an atmospheric narrative FPS. I managed our Discord and social platforms, revamped our content strategy (boosting engagement by 45%), and ran live events including developer Q&As and livestreams.
Other contributions included:
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Recruiting and training a volunteer mod team
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Supporting QA and feedback during community betas
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Contributing to accessibility planning and studio production workflows
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Leading community-facing efforts for events like GDC, Gamescom, PAX, and Steam Next Fest
Longdue (Feb 2025 - Dec 2025)
Freelance Community & Social Media Manager | Hopetown
Previously I was a freelance mid-level Social Media & Community Manager at Longdue working on their debut game Hopetown.
Led community and social strategy for Hopetown, a narrative-first psychological RPG.
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Cultivated and managed their Discord server and social platforms.
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Created marketing strategy for a successful Kickstarter campaign and beyond into late pledges.
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Managed all social media pages including creating content, monthly content plans, scheduling content, and more.
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Created monthly and bi-monthly dev blogs and accompanying backer updates, newsletters, and all marketing material.
Examples of my Work
Victories
Luna Abyss Announcement Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Steam Next Fest 2023 - Cross promotion on socials alongside livestreams & front page Twitch collabs with 7 partnered streamers. Pre-recorded stream on a loop on Steam & live Q&A's & playthroughs with the dev team. Lead to a +150% Steam wishlist increase.
Luna Abyss Gameplay Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Luna Abyss "Incarcerate" Story Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Luna Abyss @ Save & Sound - Inc. collab with Lost in Cult for Luna Abyss Vinyl - Cross promotion with Lost in Cult on socials & Steam.
London Games Festival 2024 Official Selection - Demo playthrough with Q&A’s from the dev team.
Invited to be a speaker at the Just About Community Collab event at Develop Brighton 2024.
Coverage from AlphaBetaGamer that lead to a 300%+ increase in Discord server members & a 200% increase in sign-ups for our beta test.
To date Luna Abyss has won 10 awards, been nominated for an additional 13 & Bonsai Collective have been the recipient of the UK Games Fund, the Epic Mega Grant, PlayStation Diversity Fund, DIT Internationalisation Fund & the UKIE Rising Star award.
I was invited to host a panel at Pocket Gamer Connects London 2025 on Changing Game Dev Culture - One Dev At A Time. I was joined by other folks involved in Blind Burners to talk about why accessibility within the games industry for devs is important & why studios should ensure they’re accessible down to the software they choose!