Community & Social Media Strategist
Writer | Accessibility Consultant
Community & Social Media Manager
Bonsai Collective (June 2021 - March 2025)
Project: Luna Abyss
I was a mid-level Social Media & Community Manager at Bonsai Collective working on our debut game Luna Abyss.
Led community and social strategy for Luna Abyss, an atmospheric narrative FPS. I managed our Discord and social platforms, revamped our content strategy (boosting engagement by 45%), and ran live events including developer Q&As and livestreams.
Other contributions included:
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Recruiting and training a volunteer mod team
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Supporting QA and feedback during community betas
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Contributing to accessibility planning and studio production workflows
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Leading community-facing efforts for events like GDC, Gamescom, PAX, and Steam Next Fest
Examples of my Work at Bonsai Collective
Victories
Luna Abyss Announcement Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Steam Next Fest 2023 - Cross promotion on socials alongside livestreams & front page Twitch collabs with 7 partnered streamers. Pre-recorded stream on a loop on Steam & live Q&A's & playthroughs with the dev team. Lead to a +150% Steam wishlist increase.
Luna Abyss Gameplay Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Luna Abyss "Incarcerate" Story Trailer - Cross promotion on socials, IGN, PlayStation & Steam.
Luna Abyss @ Save & Sound - Inc. collab with Lost in Cult for Luna Abyss Vinyl - Cross promotion with Lost in Cult on socials & Steam.
London Games Festival 2024 Official Selection - Demo playthrough with Q&A’s from the dev team.
To date Luna Abyss has won 10 awards, been nominated for an additional 13 & Bonsai Collective have been the recipient of the UK Games Fund, the Epic Mega Grant, PlayStation Diversity Fund, DIT Internationalisation Fund & the UKIE Rising Star award.
Coverage from AlphaBetaGamer that lead to a 300%+ increase in Discord server members & a 200% increase in sign-ups for our beta test.